Sam Emms

Sam brings over 15 years of experience turning complex ideas into clear stories that connect. As Operata's Product Marketing Manager, she connects our teams to craft messages that support our customers. Her ethos is simple: start with the customer, cut the noise, say the thing that matters.

articles by 
Sam Emms
AI observability versus CX Observability: what each one sees

AI observability versus CX Observability: what each one sees

Your AI platform ships with its own observability. Here is what it sees, where its view stops, and the layer that proves the whole customer interaction landed successfully.

Article by 
Sam Emms
Published in 
CX Observability
Test the setup before the customer does

Test the setup before the customer does

Operata’s Agent Readiness Test makes sure every agent device is ready all shift, not just at login.

Article by 
Sam Emms
Published in 
Product
Every Genesys Cloud 'AVA' conversation in one record

Every Genesys Cloud 'AVA' conversation in one record

Genesys Cloud Agentic Virtual Agent (AVA) is now a verified Operata integration, live on the Genesys AppFoundry Marketplace.

Article by 
Sam Emms
Published in 
Product
CX Observability now available for Genesys Cloud Agentic Virtual Agent (AVA)

CX Observability now available for Genesys Cloud Agentic Virtual Agent (AVA)

Operata, a CX Observability platform, has extended CX AI Agent Observability to Agentic Virtual Agent (AVA), part of Genesys Cloud™ from Genesys®, a global cloud leader in AI-Powered Experience Orchestration.

Article by 
Sam Emms
Published in 
News
Build your CX Observability data into everything you run

Build your CX Observability data into everything you run

You ask your AI assistant and Operata answers. Here are 20 questions to start building CX Observability into the enterprise context to scale confidently.

Article by 
Sam Emms
Published in 
Product
The evidence gap in AI governance

The evidence gap in AI governance

Before governance boards can audit compliance or manage risk, IT and Operations teams need an independent, unvarnished record of how AI agents actually perform, alongside humans, in live production.

Article by 
Sam Emms
Published in 
Voice AI
You went live on Genesys Cloud. Now what?

You went live on Genesys Cloud. Now what?

Synthetic testing tells you a configuration should work, CX Observability tells you whether it did. Here's what that gap costs in the first 30 days after go-live with Genesys Cloud, and how to close it.

Article by 
Sam Emms
Published in 
Product
Voice AI tooling is now foundational. The visibility isn’t.

Voice AI tooling is now foundational. The visibility isn’t.

67% of organizations call Voice AI foundational. Only 21% are satisfied with how it's performing. The gap isn't in the model. It's in everything the model can't see.

Article by 
Sam Emms
Published in 
Voice AI
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